This campaign for Lyft was created to spread awareness of our different modes of transportation available in the app (walk, bike, scoot, share, ride). It also was a pivotal point in moving the brand from using illustrations and playful style to a grittier, street based photography style that kept some of the passion and fun of the Lyft Brand.
The campaign encompassed digital, print, and hand painted media buys over five major cities. Overall, my team and I produced over 120 deliverables in under two weeks, with each deliverable undergoing up to five creative reviews. Below is some of the process that went into the works I created as well as some final photos.
